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Digital Marketing Training in Chennai

Digital Marketing Training in Chennai

Get Digital Marketing Training in Chennai from the real time expert in the field over 10 years. This Course includes SEO, Google Ads, Social Media Marketing and Online Reputation Management etc. Practical exposure, Basic to Advanced training.

Digital Marketing Training Modules:

Principles of Digital Marketing

  • Basics of Marketing
  • What is Digital Marketing?
  • Comparison of Traditional and Digital Marketing.
  • Statistics of Digital Marketing
  • Benefits of Digital marketing
  • Latest Digital marketing trends
  • Digital marketing platforms
  • Digital Marketing strategy for websites
  • Career opportunities in digital marketing

Website Basics

  • Types of Websites
  • Basics of HTML/CSS
  • Why WordPress CMS?
  • Installing useful plugins for site features
  • SEO specific plugins

Search Engine Optimization (SEO):

  • Introduction to SEO
  • How Search engines work?
  • Search Engine Algorithms and Updates
  • Google Webmasters Tools
  • Keyword Research Process
  • Competition Analysis
  • On page Optimization strategies
  • Off Page Optimization [Link Building Techniques as per 2015 standards]
  • Local SEO Strategies
  • Reports and SERP Management
  • Google Analytics

Search Engine Marketing (SEM) – Google Ads

  • Introduction to Paid Marketing
  • Google AdWords account and billing settings
  • Types of Campaigns
  • PPC Campaign Setup
  • AdGroups and Keywords setup
  • Bidding strategies
  • AdRank, Quality Score Optimization
  • AdWords Ad Formats
  • Ad Extensions
  • Display Ads Campaigns
  • Remarketing campaigns
  • AdWords tools
  • AdWords Editor Tool
  • Conversion tracking

Social Media Optimization (SMO)

  • Introduction to social media marketing
  • Facebook marketing
  • Facebook advertising
  • YouTube marketing
  • Twitter marketing
  • Google+ marketing
  • LinkedIn marketing
  • Pinterest marketing

Email Marketing

  • What is Email Marketing
  • Benefits of email marketing
  • Basic terminology in email marketing
  • Email Marketing Softwares

Online Reputation Management (ORM)

  • What is Online reputation management
  • Why business needs online reputation
  • Case Studies of Brands
  • Focus areas in ORM
  • ORM strategy

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