How do I make my Google ads eligible to show in AI Overviews and AI Mode?
The short answer is nothing has changed at this point in Google ads.
You need to be using AI-powered targeting solutions, which include:
- Broad Match on Search
- Keywordless targeting technology available in:
- AI Max for Search campaigns
- Performance Max (PMax) campaigns
- Shopping campaigns
- Dynamic Search Ads (DSAs)
Note: Dynamic Search Ads (DSAs) are migrating into AI Max for Search campaigns.
Also, you should be using Smart Bidding with any of these targeting technologies.