I’d like to share my best advice to help local business owners get their business on the web and build an online presence. The purpose of online presence is to help potential customers find and select your business online, whether they’re on the go with their smart phone or in front of a desktop computer.
Developing a conversion-based Web Design.
First of all, build a website that needs to focus on your customers, and at the end of the day, making the website easy for them deal with, making the brand exude through your design and through your assets, making it very simple for them to take the action you want to take, creates a convertible web design. You should not inject your own desires or your own preferences into the design. It’s your brand, it’s your business. But keep in mind, what you like may not be what other people like, by having a conversion-based web design, you increase your opportunity to grow your business and increase your sales.
Invest in SEO and PPC.
By investing in your SEO long term, you can develop a higher and better ranking on Google, Bing, and any other search engine. This is very valuable for you because you want to rank highly, and you want to take that digital real estate. The more real estate you have, the less real estate your competitors have. Additionally, this builds trust, and trust is the key when you’re trying to develop relationships and increase sales with your customers. Second, focus on your pay per click advertising, your PPC. This is a pay-to-play game.
Focus on Social Media presence & Reach.
By investing in your social media, this gives you an extension of your website and really allows you to kind of get in front of people while they’re not really looking for you, but their behaviors, their intentions, their socio-economic status, anything else you can learn about your customers, you use that information to make sure that you’re in front of them when they need you.