First of all, your ad won’t appear every time you search for it. And that’s because it, depends on a number of factors, like your budget and other ads competing to appear for the same search phrases.
The best way to confirm that your ad is showing for customers is to look at your ad performance statistics. If you find out that your ad isn’t receiving any clicks or impressions, it could be due to a few reasons.
Ads appear for customers located in the areas where you want to show your ad. If you’re not in your selected location, you won’t be able to find your ad by searching for it. Try using the ad preview tool instead.
Make sure your ad is active and not deactivated so it can run.
If you repeatedly search for your own business on Google but don’t click your ad, you may stop seeing the ad after a while.
Click the tool icon and then click Billing & Payments to check for billing errors that may have caused your ads to stop running. If the budget for your ad has already been met for either the day or the entire month, your ad won’t run.
Disapproved ads won’t run, so check your email for disapproval messages, which may have information about how to resolve issues with your ad.
Pick a bid strategy that best serves your goals. Use target impression shares to show your ad on the absolute top of the page, on the top of the page, or anywhere on the page of Google search results.
If your goal is to get more clicks or conversions, you can use target cost per action.
All the best.