Promoting your Instagram posts is a way to advertise your business and reach people who aren’t already following you. There are three destinations in Instagram Advertising platform, there you can promote by sending people to your profile, website, or direct messages. I recommend choosing a destination based on your business type and goals.
You might send people to your profile if you want to build awareness, showcase your offerings, and grow your community. If you have a physical location, make sure your address is listed so people know where to visit you.
You can send people to your website, if you want them to browse your online store, learn about an event or sign up for a mailing list. With this destination, you’ll need to include your URL and a call to action button, like learn more, or shop now.
With direct messages, people will be prompted to send you a message within Instagram’s direct messaging inbox. This is a great option for service providers who want requests, appointments or inquiries from potential customers.
Achieve business goals through Instagram Ads. All the best.