We can collect leads from Google Ads campaign through Lead Extension feature. Once you’re logged in your Google Ads Account, click on Ads & extensions on the left hand side, then click on Extensions.
When the extensions menu loads up, click on the plus button to create a new extension. Select lead form extensions. You’ll be prompted to select the campaign to apply the extension, the same extension can be used across multiple campaigns. Click on Done after selecting the right campaigns. Now you get to create your new extension. The first step here is to create the form itself.
Once your extensions are live, you get to choose how you want to access these leads. They can be directly downloaded via Google Ads, or integrated to your Customer Relationship Management system via a webhook. Make sure to click on Save once you’re done creating the new lead form extension.
And you’re all set,
Remember to download the leads you receive on a daily basis and share them with your internal teams or import them to your CRM.