In Google Ads, Ad extensions can come in many forms and they all provide additional information to your audience. Example, include addresses, phone numbers, price or more links to other parts of your site. While the ad extensions you decide to use, should depend on your marketing objective.
There are three major extensions that are relevant for all businesses. Sitelink extensions, call-out extensions and structured snippets.
Let’s start with sitelink extensions, sitelink extensions are great, because they not only make your ad more visible but they also reduce the number of steps users need to take to connect with your business which can boost your clicks by up to 20%.
Call out extensions, call-out extensions are extra non clickable text that communicate what added value your business, these are important because they immediately differentiate your business and can also increase your clicks by up to 10%.
Structured snippets, these are non clickable lines of text that allow you to highlight specific aspects of your product or service. Examples of snippets include, amenities, brands styles, Courses, Services catalog or anything else.
Make sure that you keep content fresh and relevant. Look at out for overlap or repetition and enable all extensions that are relevant for your business.