Selecting keyword themes is very important in Google Ads Smart Campaign. For your business to get the best results, Google Ads needs to make sure your ads are shown to the right people at the right time. Keyword themes are your way to help Google Ads match your ads to the right searches. Selecting the right ones for your campaign helps the right people find you right when they’re looking for the products and services you offer.
Smart Campaigns will automatically suggest keyword themes. You just have to select the ones that are relevant to your business. You can also add additional keyword themes to describe your business. Try to be specific and think about what your customers may be searching for, like restaurants, AC Service, birthday cakes, or cupcakes. Finally, you’re always in control of your ads. You can review and edit your keyword themes at any time.