First of all, you need to make sure that you’re adopting today’s mindset of the consumer. Today, we live in a “content first” world. People are looking for information before they buy. So you need to really put yourself in the buyer’s shoes rather than allowing yourself to get blinded by how great you think your products and services are.
The mentality you need to adopt is to help people rather than trying to cold sell them. When you help people solve problems through free and valuable content that is relevant to your business, you reach larger audiences and build trust.
The best part is that you get the opportunity to show people how your products and services can help them to solve their problems and fulfill their desires and needs.
So, the first internet marketing strategy is Blogging with SEO in mind. Now, blogging isn’t writing about what you did today or even something more noble like an epiphany you had. Specific to the SEO for website and targeting keywords refer https://www.muthudigital.com/seo-checklist-for-startups/
Let’s move on to the second strategy, which is to invest in video content, specifically on YouTube. YouTube is the second most visited search engine in existence. To top that off, video carousels nearly doubled in 2017 in Google’s search results.
Video isn’t just the future. It’s the present.
And the same principle of helping potential customers works for video too. When people go to video search engines like YouTube, they’re looking to find answers to their questions.
Next up is Social Media Marketing.
Rather than covering every social media network, I want to pass on a couple of important tips that will help you grow your social channels. The first is to focus on just one social media channel when you’re starting out. It takes time to build a following. But numbers aren’t everything. What you want is a loyal following. When you dip your toes into every possible social media network out there, your attention gets divided and the results get diluted.
So which social media marketing channel do you choose?
That leads us into the second tip, which is to go where your target audience is and cater to the platform. If you have to choose just one social network, it’s not about choosing the one with the most active users. It’s all about understanding the audience there and if you can serve the reason for them being there.
You really need to think about why someone is logging into the specific social media network. For example, people usually go to YouTube to learn how to do something, or to be entertained. But Facebook is different. Think about it.
Paid Ads, that’s the next digital marketing strategy.
When it comes to paid advertising, please do not throw your money blindly into an ad network. Because you read that it is good. What works for one person won’t necessarily work for the another person.
The first option is to look for keywords that have a lower cost per click. Just go to the Phrase match report to see all keywords in our keyword database that contain your target keyword. Filter all the relevant keyword with high search volume and use Keyword Match Typing to avoid negative clicks in Google Ads.
Now, all major ad platforms are able to bring ROI for their advertisers. Otherwise, they wouldn’t exist. But you have to find a way to bridge the gap between the intent of the platform and how you monetize your products.
And the solution is going to be content.
For example, let’s say you sell boutique, furniture and think that Facebook, Instagram and Pinterest will be a good platform to run some ads.
Before you go off and start posting links to your blogs/third party websites/directories, there are a few things you need to understand. And these are all based around the unspoken rules of spam.
First don’t promote your products or services pages within these groups. The intent of users on these platforms is to learn. Not to be sold to directly. Instead, think of these networks as a place to share your expertise, build relationships and help others.
Second, use links to your content sparingly. If you’re constantly posting links to your blog and have justified in your head that this is non-promotional, then you’re most likely wrong.
Which digital marketing strategy do you think is most effective in online marketing for your business? Let me know in the comments and if you enjoyed this article.