Instagram Reels Hooks: How to Grab Attention in the First 3 Seconds
If your Reels aren’t grabbing attention in the first 3 seconds, the problem probably isn’t your budget, it’s your hook.
Many advertisers struggle with knowing what to say or how to make people care. So let’s break down what makes a great hook and how to create a custom Hook Rate metric to measure which hooks perform best.
There are three main types of hooks, and you only need one strong hook to stop the scroll.